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Import Owner Survey
#1 Final Results
1. How many imports have you owned?
This is the first.
84%
2
12%
3
4%
4
0%

5
0%

More than 5
0%


2. Where did you buy your import(s)?
Private Sale in Australia
20%
Auction in Australia
0%

Licensed Dealer in Australia
53%
Through an Import Agent
18%
Over Seas - Low Volume
7%
Over Seas - Private Import (12mo. OS)
2%
3. How important were 'performance & handling' in your decision to buy an import?
Very Important
59%
Important
37%
Unimportant
2%
Not Considered
2%
4. How important were 'existing modifications' in your decision to buy an import?
Very Important
8%
Important
27%
Unimportant
55%
Not considered
10%
5. How important was 'value' in your decision to buy an import?
Very Important
43%
Important
49%
Unimportant
6%
Not Considered
2%
6. How important were 'luxury features' in your decision to buy an import?
Very Important
11%
Important
53%
Unimportant
32%
Not Considered
4%

7. How important was 'image/prestige' in your decision to buy an import?

Very Important
36%
Important
40%
Unimportant
17%
Not Considered
6%
8. Do you intend to buy another import?
Yes, definitely! (Why? See 'comments')
79%
Perhaps, I'll decide at the time.
19%
No, I like them but needs have changed.
0%

No, they're too much trouble.
2%
No - other.
0%

9. Gender;
Male
94%
Female
6%
Survey User Comments
1.To get a more powerful car - ie. turbo and 4wd :)
2. #8 - the bang for buck is almost unbeatable
3. Have Nissan R32 GTS-T Can find almost no technical or repair info about it.
4. This survey is a great idea,in the intrest of more performance cars being a must for the future.
5. For value for money, performance and accessories you can't beat an import, and this shows in the survey.

10. Age;
Under 25
58%
25 - 35
23%
35 - 45
6%
45 - 55
10%
55 - 65
0%

Over 65
2%

 


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